Become the

Healthiest, Strongest, Most Confident Version of Yourself

A fitness & wellness coaching experience built exclusively for gay men who are done doing this alone and want a safe, supportive community to finally thrive in.

Dustin Ripkens - Gay Fitness Coach

Because gay men deserve a place where their wellness isn’t judged, questioned, or misunderstood.

Dustin Ripkens - Gay Fitness Coach

Let’s be real — the fitness world wasn’t built with gay men in mind.

The diets.
The gym bro culture.
The “just push harder” advice.
The body pressure.
The fear of walking into the gym and feeling like all eyes are on you.

I built Priority:Me – System because so many of us have tried to “figure it out” alone… and it just leaves you feeling more overwhelmed, ashamed, and stuck.

Here, you get safety, community, real structure, and gay-specific support to finally transform your health — inside and out.

Meet the Men Who Reclaimed Their Bodies, Confidence & Lives

What is Priority:Me – System
And Why It Works for Gay Men

This isn’t another cookie-cutter fitness program.

This is a 50/50 transformation approach:

Half physical.

Half identity based.

All gay-friendly.

All built for you to live your best life.

Watch the video below to learn more.

Dustin Ripkens - Gay Fitness Coach

The power to level up Is in your hands

Your 50/50 Transformation Framework

PILLAR 1

Body Empowerment
More Than Just Workouts

Reclaiming the gym as a SAFE SPACE built for YOU, with a plan designed to eliminate anxiety.
It’s about OWNING YOUR BODY instead of hiding it.

PILLAR 2

Serving Nutritional Realness
More Than Just A Meal Plan

Food that works for gay men who want to look good, feel good, and still enjoy brunch, parties, and social life — without shame or restriction.
We build habits that actually stick.

Dustin Ripkens - Gay Fitness Coach

PILLAR 3

Mindset & Identity
Be Bold & Proud

This is rewiring identity and internalized shame so you no longer see fitness as punishment,
but as an act of self-respect & align your fitness journey with your authentic self.

PILLAR 4

Wellness & T-Boost
Fixing the Hidden Drains

Low energy. Cravings. Poor sleep. Hormone dips. We fix the things you don’t see but feel every day…
so you can be unstoppable at work, at the gym, at parties, and yes — in bed.

PILLAR 1

Body Empowerment
More Than Just Workouts

Reclaiming the gym as a SAFE SPACE build for YOU, with a plan designed to eliminate anxiety. It’s about OWNING YOUR BODY instead of hiding it.

PILLAR 2

Serving Nutritional Realness
More Than Just A Meal Plan

Food that works for gay men who want to look good, feel good, and still enjoy brunch, parties, and social life — without shame or restriction.
We build habits that actually stick.

PILLAR 3

SMindset & Identity
Be Bold & Proud

This is rewiring identity and internalized shame so you no longer see fitness as punishment
— but as an act of self-respect & align your fitness journey with your authentic self.

PILLAR 4

Wellness & T-Boost
Fixing the Hidden Drains

Low energy. Cravings. Poor sleep. Hormone dips. We fix the things you don’t see but feel every day…
so you can be unstoppable at work, at the gym, at parties, and yes — in bed.

Real Guys. Real Stories. Real Transformations.

Everything you need
in one Gay-friendly, shame-free program

What you get with Priority ME What you’ve been trying so far
1️⃣
A workout program built just for your individual body, goals, and schedule.
A generic group class or program that isn’t customized to you.
2️⃣
A nutrition plan that matches your metabolism and lifestyle.
Jumping from one food trend to another with no real results.
3️⃣
Weekly check‑ins and direct access to Dustin for real‑time accountability.
No one holding you accountable—you’re left to rely on shaky self‑motivation.
4️⃣
Mindset & identity coaching made for gay men, tackling confidence, sexiness and motivation.
Ignoring the mental‑emotional piece, which is why you’re still struggling.
5️⃣
A safe, queer‑focused fitness community where you can share wins without shame.
Training alone, feeling lonely and clueless.
6️⃣
Wellness & energy optimization that stops constant fatigue and burnout.
Constantly tired, blaming work or age instead of fixing the root cause.
7️⃣
Coaching designed specifically for gay, middle‑aged men—no cookie‑cutter workouts.
A straight trainer who doesn’t understand your background and you can’t be 100% open with.
8️⃣
No BS, no bro‑culture, no shame—just authentic support.
Trying to fit in instead of being yourself.

You’re Not Doing This Alone Anymore

Group 1 1

Life is already hard enough

Gay men juggle more pressure, more expectations, and more emotional labor than people realize.

You deserve a group that gets it.

A place where you feel seen, supported, celebrated — not judged.

A place where other guys cheer for your wins and help you through setbacks.

This community is the “secret sauce” behind every transformation here.

Who is This For?

This Program Is for the Gay Man Who…

  • Wants to look in the mirror and say “FUCK YEAH, LOOK AT THAT HOTTIE”
  • Is ready to put the work into it
  • Is tired of doing this alone
  • Has tried the diets, cardio, random workouts… and nothing changed
  • Wants structure, accountability, and support
  • Wants confidence — not just weight loss
  • Wants to feel sexy again to take his shirt off
  • Wants a coach who actually is gay and understands gay culture
Dustin Ripkens - Gay Fitness Coach
Dustin Ripkens - Gay Fitness Coach

Hey, I’m Dustin

Your Gay Wellness Coach

I help gay men lose weight, gain confidence, build muscle, and completely transform their relationship with fitness.
Not through shame.
Not through “grind til you die.”
But through a structured, supportive, gay-friendly approach that meets you exactly where you’re at.

I’ve helped hundreds of men improve their health, lower anxiety, drop body fat, build muscle, reduce A1C, rebuild confidence — and finally feel like themselves again.

I want that for you, too.

MY CREDITS  
 😉

NASM- CPT | AFAA- CGFI | DeutscherSportBund eV.

PopPhysique Barre Certified | DIO Certified | CPR & AED Certified

This Is Your Reminder That You Deserve to Feel Good Again

Ripped with Ripkens

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